Less is More 🤔

Helping instead of trying too hard

I’ve posted a lot on Sub Pub. Too much, I think. Your time is precious. Maybe one post per week would be better for you than two or three. (Ironically, this is my second post of the week. I won't let it happen again. 🤞😉)

For some newsletters (such as news or personal journals), multiple posts every week make sense. But perhaps not for this newsletter.

Likewise, I had indicated a few possible benefits of paid subscription. But I feel I should make it one catch-all benefit. (I’ve tentatively described this benefit on the subscription page as “Helping you have a better experience on Substack.” What do you think it should be?)


Sub Pub is for you. It can’t be all things to all people. But, to the extent possible, it should be something for each reader, each free or paid subscriber.

If I try too hard, you won’t benefit. I’ll burn out. You’ll lose interest.

I haven’t burned out yet. You haven’t totally wearied of me. Otherwise, I wouldn’t be writing and you wouldn’t be reading this.


I think my favorite post in this newsletter – and one that several readers have mentioned they liked – is “The Art of Substacking.” If you haven’t read it, I hope you will.

That post encapsulates what I hope for from Sub Pub. The benefits of free and paid subscription are, in essence, seeing you (the creators and audiences of Substack), thanking you (for creating, reading, and interacting), and connecting with you in a meaningful way (that helps you with your work, etc.).

You support me in doing these things. I am grateful to you.


In sum, I won’t try so hard to be everything to everyone. I’ll aim to do what makes this newsletter sustainable and helpful for you.

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