Running Up That Hill

Little effort, yet more subscriptions: truly Stranger Things!

I’ve been on a bender into the non-Substack world. (Wait … there’s a non-Substack world? 😲 Is it upside-down?)

I’m working half-time for a company developing an ever-more useful (though probably-not-sentient) AI.

In the other half of the time, I’ve completed a few legal research projects and celebrated the return of Kate Bush 🏃‍♀️⬆️⛰️

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The weird thing is, while I’m doing non-Substack things, people keep subscribing. Not just to Sub Pub – even to publications I don’t promote (until now) such as This is Not a Newsletter.

Sure, the new subscriptions are free, not paid. What else could I expect?

Even when I published multiple posts per week, I got only a few paid subscriptions. (I vow that when I start Sub Pub up again in earnest, I will search hard for the elusive secret to paid publishing success and report to you anything I find.)

So why the new subscribers?

• The Substack app?

• Recommendations from other Substackers?

• Posts from the archive that occasionally resonate?

• Luck?

I’m guessing all of the above.

You publish enough … you get forward momentum and support from the community … you’ll be running up that road, you’ll be running up that hill ...

I mean, seriously, Kate Bush did nothing but permit use of a song in Stranger Things, and it’s number 1 in the world.

If there’s hope for Kate (and for Max), there’s hope for us too. (I’m not sure that makes any sense … but just go with it.)

May your Substack and mine be running up that hill with no problems.