As you may know, Substack recently put this announcement at the top of every newsletter publisher's dashboard:
We have corrected a bug in view calculations that was causing email opens to be double-counted, so view counts may appear lower than you’re used to. Open rate was unaffected by the bug and remains unchanged.
Am I unhappy? Nah, I knew the numbers on my newsletter were wrong. Granted, it was nice seeing the larger numbers, but ultimately it's on me to get the numbers up by bringing in new subscribers. Thanks for the article.
Really concerned about this. I’ve lost half of my subscribers and all my recent postings at same time I’ve been getting these messages. I sent a help message and haven’t received an answer—no surprise.
It’s a pretty bad bug. At the end of the day, it didn’t affect me too much personally, but if you can’t trust your analytics then what’s even the point in having them? I’m just hoping the bug is related to Substack doing some work to actually improve their analytics.
The bug didn’t bother me as much as the size of the font that arrived in my subscribers’ inboxes. It was so small! Much smaller than normal. I received a few complaints about. Not sure what happened.
I'm very unhappy! Each week I was amazed and my page views. To find out they were all wrong is a real disappointment.
nope. i focus on the open rate and subscriber growth/churn.
Am I unhappy? Nah, I knew the numbers on my newsletter were wrong. Granted, it was nice seeing the larger numbers, but ultimately it's on me to get the numbers up by bringing in new subscribers. Thanks for the article.
Bugs happens. This issue didn't change my perception about substack in any way.
It made me kinda sad. I don't have huge viewing numbers, so to see them go down after bit of an uptick in the last couple of months was not cool.
Bugs happen and I’m not too upset about that but it’s better to know the truth. So we weren’t hitting so far out of the park? Keep it going.
Really concerned about this. I’ve lost half of my subscribers and all my recent postings at same time I’ve been getting these messages. I sent a help message and haven’t received an answer—no surprise.
I didn't even notice until I saw the announcement. I don't honestly know if my views went up or down.
I'm glad I didn't know!
Hasn’t impacted my open rates, but the views always seemed suspect at those levels.
I wondered about that. It bugged me. want to explore it more
Pour one out for our imaginary viewers, and egos.
It’s a pretty bad bug. At the end of the day, it didn’t affect me too much personally, but if you can’t trust your analytics then what’s even the point in having them? I’m just hoping the bug is related to Substack doing some work to actually improve their analytics.
The bug didn’t bother me as much as the size of the font that arrived in my subscribers’ inboxes. It was so small! Much smaller than normal. I received a few complaints about. Not sure what happened.